Brand Manager

Brand Manager

Our mission is to provide happiness with every bite to all our consumers. To us that means happiness for people every day, in what they eat and what they do.

Our Story

The pladis story began when the families of McVitie’s, GODIVA and Ulker each started making the sweet and savoury treats they would later become famous for. The founders of these companies shared a secret; they knew how to create products that people loved. And this grew their brands into icons with large portfolios of sweet and savoury treats.


In 2016, Yildiz Holding embarked on a remarkable journey to transform its consumer food businesses and built a new global industry leader combining the businesses of Ulker and United Biscuits: and so pladis was born, combining hundreds of years family brand heritage. Named after the ‘Pleiades’ constellation, a group of stars visible from anywhere on earth, pladis retains the values and beliefs of the entrepreneurs that built its brands; honesty, integrity, passion.


At heart, we are a family business, and we retain the honesty, integrity and trust instilled in our brands by their pioneering founders through our traits and behaviours
Our culture is unique – we have a large global footprint with the heart and soul of a start-up company. It’s this culture that distinguishes us from our competitors. We’re not afraid to try new things, to experiment and strive for the impossible. Sometimes we make mistakes (we’re human!) – and we use this to learn and push ourselves forward.


That’s just who we are.


You’ll find pladis a phenomenal place to work. Everyone who works here is a member of the pladis global family. We pride ourselves on giving everyone the chance to succeed, and we value each individual’s contribution.

Why join our team?

pladis is home to iconic brands Godiva, McVitie’s and Ulker. These brands make sweet treats and savoury treats that consumers everywhere recognise and enjoy! As we start on our new pathway, we will continue making the biscuits and confectionery people know and expect from these brands, and we will expand their portfolios too. Together we will build new and exciting products at pladis – new flavours, new concepts and new ways to share happiness

Our strength is not only in our products, it is also in our people and our values Each business that has united to form pladis are loved for their heritage and values. We will retain the honesty, integrity and trust instilled in our brands by our ground-breaking founders as we embark on the next chapter of our success.


Marketing is at the heart of pladis – we develop and deliver the strategies that drive our continued success. We build brands that consumers love and that are highly relevant to them in their everyday lives! We work together with our internal and external partners to drive sustained growth.
The Marketing team at pladis UK is focussed on five key brand portfolios – McVitie’s, Jacob’s, Godiva, New Platforms, and Commercial Brands. The Brand Manager will contribute fully to the strategy and delivery of one of these teams, with a high degree of autonomy and responsibility.

What will this role achieve?

  • As a Brand Manager you will be accountable for driving the development and the implementation of the brand strategy, working with our commercial teams to develop growth plans, developing and delivering compelling and distinctive brand marketing programmes, and above all building marketing leading brands that people talk about.
  • The Brand Manager plays a role in making things happen, in inspiring, persuading, and gaining commitment for his / her projects across different functions and different work levels. You will need to have the confidence to present to Director and UK Exec level on a frequent basis.
  • The role will manage the overall revenue and profit delivery of a brand portfolio
  • The role holder will develop, drive and execute the strategic marketing plan for the portfolio, ensuring short and long term financial targets are achieved

What will be your key deliverables?

  • Lead part of the brand portfolio, monitoring performance, recommending actions and motivating teams and other functions to drive brand performance
  • Work with the line manager to define and deliver 3 year strategic plan
  • Develop annual plan for area of responsibility and Delivery of brand strategy & plans to meet business sales and profit targets in line with Brand Planning process and pladis UK performance important metrics.
  • Regularly review plan and performance throughout the year, taking appropriate remedial action
  • Emphasis on using data and insights to drive projects and further develop the brand
  • Work with manager and cross agency team to deliver integrated marketing initiatives
  • Own the development and delivery of innovation and renovation projects for area of responsibility as required to deliver annual plan. Including project management, leading cross functional teams and projects through monthly gate reviews to gain alignment.
  • Act as brand and consumer champion within pladis UK
  • Manage the development of strong integrated marketing plans, as appropriate across OOH, digital, social media, in-store. Commercially manage your portfolio or area of brand responsibility in order to hit performance targets
  • Development of brand plan, identify market opportunities for brand growth based on a clear understanding of consumer insight and the competitive landscape. Build a commercially strong brand plan to deliver brand growth and share gain.
  • Lead cross functional teams to deliver ongoing brand building and sales driving programmes, including in-store activation and new product launches.
  • Engage and persuade others to gain commitment to key initiatives without reliance on formal authority. Inspire our commercial teams to deliver for the job holder’s respective brand.
  • Form strong working relationships with technical development and supply chain on the development of brand renovation projects.

What do you need for this role?

  • Proven track record in project management
  • Proven track record to lead and influence partners at all levels of the business.
  • Brands Marketing
  • Budget Management
  • Market research
  • Product Development
  • Experience of IRI/Nielsen and Kantar data
  • Passionate about growing and building brands.
  • Determination, entrepreneurialism, ambition and drive.
  • Energy for partnership and crafting initiatives that build growth. There is real scope for success with this portfolio and a real focus for business growth over three years.
  • Self-starter, able to work across multiple projects and subject areas.

Our winning traits and behaviours

  • Purpose-Led – Energised by our promise to deliver happiness to the world with every bite
  • Agile – Ever evolving, never satisfied and never standing still
  • Collaborative – Willing to work with others for mutual success
  • Resilient – Quick to adapt to change, fast learner and persistent in the face of setbacks
  • Positive – Self-motivated, optimistic, adventurous, and inspiring

Link to apply :—Flipz_JR17232

Diversity and inclusion is central to everything we do and is reflected across our business. pladis brings together brands and people from around the globe – and this diversity is our great strength.


We’re an equal opportunities employer and believe in fostering an inclusive environment where we celebrate diversity of thinking and respect everyone’s distinctive qualities and perspectives.


We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform key job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.