Senior Shopper Insight Analyst UK (Fixed- term contract: 9 months)

How you will contribute:

You will:

Be responsible for developing consumer selling stories using the shopper segmentation framework as its data foundation;
Provide strong guidance to stakeholders on the principles and uses of shopper segmentation to unearth actionable, growth oriented insights at a retail level;
Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand identity and leverage growth opportunity in retail environment for the area of geographic responsibility;
Generate behaviour changing insight and identify effective levers of engagement;
Continuously optimize business through data, tracking, learning;
Drives action oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams;

What you will bring:

A desire to drive your future and accelerate your career with experience and knowledge in:
Experience in using retailer / customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industry;
High proficiency in base business tools (Excel/PowerPoint);
In-depth knowledge in analyzing and creating visualizations of large amounts of data;
Experience in presenting to retailer teams, and in negotiation planning/joint business planning;
Strong knowledge and usage of market segmentation models;
Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization;
Able to partner well with marketing, sales and external agencies;

Recent Jobs