Senior Shopper Insight Analyst UK (Fixed- term contract: 9 months)

Senior Shopper Insight Analyst UK (Fixed- term contract: 9 months)

Are You Ready to Make It Happen at Mondel─ôz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and recommendations. Also, you will have the responsibility to ensure shopper insights are integrated into marketing plans and programs as well as supporting the cross-category shopper insights agenda.

How you will contribute:

You will:

  • Be responsible for developing consumer selling stories using the shopper segmentation framework as its data foundation;
  • Provide strong guidance to stakeholders on the principles and uses of shopper segmentation to unearth actionable, growth oriented insights at a retail level;
  • Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand identity and leverage growth opportunity in retail environment for the area of geographic responsibility;
  • Generate behaviour changing insight and identify effective levers of engagement;
  • Continuously optimize business through data, tracking, learning;
  • Drives action oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams;

What you will bring:

  • A desire to drive your future and accelerate your career with experience and knowledge in:
  • Experience in using retailer / customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industry;
  • High proficiency in base business tools (Excel/PowerPoint);
  • In-depth knowledge in analyzing and creating visualizations of large amounts of data;
  • Experience in presenting to retailer teams, and in negotiation planning/joint business planning;
  • Strong knowledge and usage of market segmentation models;
  • Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization;
  • Able to partner well with marketing, sales and external agencies;

For more information and guidance please visit : https://wd3.myworkdaysite.com/recruiting/mdlz/External/job/Uxbridge-United-Kingdom/Senior-Shopper-Insight-Analyst-UK–Fixed–term-contract–9-months-_R-81066