If we gave you a nickel for every time you have heard someone say, Content is King I bet you could afford a 5-day vacation in Bali. But content alone cannot be king unless it is distributed through relevant channels.
To make the most of content marketing, one needs to deep dive and figure out the needs, gaps, and interests of the stakeholders along with drafting an all-inclusive strategy to create and distribute content that appeals to them.
However, the journey of a thousand miles begins with taking one single step, and that step is to understand what content marketing is.
What is Content Marketing?
Content marketing is the art of convincing your target audience to spend money on your or your client’s products and services with the help of content that is created and distributed on organic channels.
The categories of content that can be created and distributed range from offline magazines, podcasts, slides, social media creatives, blog posts, and videos. Content on such platforms does not simply and blatantly promote a product or service. Rather it is created to serve the purpose of informing, educating, and engaging the audience.
Capturing the attention of a specific industry through thought leadership, trust, and credibility and converting them into sales and conversion is the result of valuable content making the most out of thoughtful content marketing.
But simply figuring out what is content marketing is not going to be satisfying. The real interest starts brewing in knowing the actual benefits of content marketing.
Benefits of Content Marketing
If the business Is an automobile, content marketing is the fuel that gets it going. Content marketing solely focuses on attracting customers and bringing them closer to the product and service. Consider content marketing as the ultimate tool if your goal is to create brand awareness or become a thought leader.
Content marketing becomes the bridge between the product or service and the customer by offering them useful information and resources. This in turn improves trust and loyalty toward the offering, increasing the chances of the reader becoming a customer.
If you wish for customers and leads to rain at your end, marrying search engine optimization (SEO) with content marketing will be a fruitful idea. Content marketing is also a very cost-effective way to entice and engage the target audience when you compare it with traditional advertising strategies.
Also, content marketing scores more than traditional advertising when it comes to lifespan as traditional advertising has a shorter lifespan whereas content marketing can keep engaging audiences for years to come.
Moving forward, we will look at the type of content that you can create to highlight the offerings of your product and services
Exploring Content Types
There is a plethora of content types at your disposal. You just have to choose what excites the audience and where your expertise lies and create magic. Let’s look at some of the recipes that are in the cookbook.
Written Content: As the name suggests, this content category consists of news stories, articles, and blog posts
Visual Content: This category includes visual elements like infographics, static creatives, and charts
Videos: All the instructional videos, unboxing videos, webinars, and live streams fall under this category
Audio: One of the promising categories which includes music, podcasts, and sound bites
Interactive: This category demands engagement and participation from the user through activities like polls, games, and quizzes.
Social Media: The most prevalent of them all which includes tweets, posts, status updates
User-generated: This category is filled with content through reviews, forum posts, and comments
Every category is an ace up your sleeve or a hole in your pocket. Videos can surely help you captivate and woo the audience but it takes up a lot of your time and your bank balance. Podcasts are highly effective when it comes to broadening your listener base, but it demands expensive and special equipment. Out of the lot, blogging comes out as a total winner sometimes because it costs less and one can almost start blogging immediately.
Best Practices for Content Creation
When birthing content, you also have to be mindful of the best content practices that bring the best out of different content formats.
- Articles have to be written in a way that they’re optimized for search engines
- Videos should have a captivating narrative and a catchy call to action
- Design Eye-Catching Infographics
- Effective Use of Music and Sound Effects
- Use Effective Hashtags and Keywords on social media
- Ensure Consistency in Voice and writing Style
- Avoiding Plagiarism and Copyright Infringement
- Staying Updated with Industry Trends
Getting Started with Content Marketing
Now, let’s put on our boxing gloves and enter the ring, which means, let’s understand how to start with content marketing.
Have a Lock on Your Target Audience:
Logically it makes sense to create content that appeals to one and all, but there is a possibility of you getting lost in the crowd or becoming very generic.
So, how about we focus on people with acquired taste? This can help you build a cult status with your content. Before customizing your content, get answers to some of the questions that will help you further narrow down the content buckets.
- What are their expectations from you?
- What are the problems they are trying to solve?
- How is the product helping them?
- How can your product help them be successful?
- Where do they spend their time?
Set Definitive Goals
Narrow down how you want your movie to reach its climax. Are you looking to drive sales, create brand awareness, or generate leads?
Having a clear and realistic marketing goal is highly important to be able to create an effective content strategy. The content goals put you in the right direction and help you understand what type of content to churn out and how to distribute it.
Let’s get to know some goals that you can set when you start with content marketing
Take Brand Awareness to Newer Heights
The whole and sole goal of content marketing is to improve brand awareness by churning out content that echoes the needs of the target audience. The goal is to keep the audience on their toes by educating them, entertaining them, and informing them.
Leading the Race of Lead Generation
Create a lasting impression in the minds of your target audience by building trust, and this feat can only be achieved by understanding the pain points of the end user and creating content to address them. By efficiently practicing content marketing you can establish yourself as an authoritative figure in the industry and convert more visitors into leads.
Become More than a Brand. Become a Leader
By releasing captivating and informative content through blogging you can position yourself as an expert and an authoritative figure and make your brand a thought leader in the industry.
Bring More Traffic to the Website
To achieve this specific goal you must consider SEO as your saviour. By optimizing your website for the right keywords and generating content that is optimized for search engines, you can drastically improve your chances of attracting customers to the website.
Choose the Right Type of Content
The world of content is without borders and without limitations. There is a wide variety of options for you to choose from which includes physical magazines, blog posts, infographics, and videos. Once the content is created, spend time figuring out the right platform that will best echo the interests of your target audience. For instance, jobsbuster uses blogs with targeted keywords to ethically build its presence and become a renowned name in the minds of people looking for job opportunities.
Research. Research. Research
After you have meticulously chosen the content format and narrowed down personas, you should focus on figuring out the best topics that will attract your audience. Once you have done your homework, it’s easy to lure them into your trap with content that is engaging and informative.
Believe in the power of creating a content calendar
A content calendar is like the lighthouse on a moonless night for content marketers. It guides you on the right path with planning and organization. A content calendar will ensure that you are organized, make it easy for you to stay consistent, and help you achieve your goals with ease. It’s a good strategy if you want to be prepared with content in advance and keep them scheduled beforehand so that you can move on to other tasks
No Compromise on the Quality of Content
Before you roll your eyes and say, no kidding, Sherlock, hear us out. Quality content is the alpha and the omega in the world of content marketing. Please keep in mind that you are not running this race alone, and there are competitors. Quality content will not only help you assert your dominance as an authoritative figure but also help you build trust.
Promote The Content
Promoting your content is extremely important for the success of your content marketing strategy. Creating good content is just a job half done; you need to ensure that is reaching the right audience. Promoting content will ensure that your content reaches a wider audience, establish thought leadership, and make the brand bigger than before.
Measure the Treasure
Measuring how far your content strategy efforts have taken you is very important to understand its effectiveness. With tracking and content analytics, you can easily figure out what type of content works best and which department needs your attention and improvement
Read Also: Everything You Need to Know About SEO
To summarize, the goal of content marketing is to woo the audience. And to be able to do that, one must offer content that addresses the needs and pain points of your stakeholders. The expectation from the content is that it should be informative, and helpful and offer solutions to tackle the problems that your audience is experiencing. So, to put it across simply, by offering value, they will find you.