Best Email Marketing Practices to Maximize ROI


In the ever-evolving world of marketing and technological changes, it is very difficult to focus on time and resources. However, amidst the sea of the marketing platform, email marketing most of the time stands out from the rest. It is mostly considered as a reliable, cost-effective way to generate leads, that nurture relationships and build customer loyalty. If you are doing email marketing jobs search, then this guide will be a better option for you.

In this JobsBuster blog post we will discuss some ideas on email marketing. We will dive into the topics like what is email marketing? The best practices to maximize ROI etc. without any further delay let us dive into the topic directly.


What is Email Marketing?

The use of email marketing is to promote a business’s products and services to the customers. Email marketing is a kind of marketing strategy that can make the customers on your email list aware about new products that you are selling, discounts and other services. This can also be used as a tool to educate the desired audience on the value of your company.

This can be considered as a tool of direct marketing as well as digital marketing. Here the email is used to market your product and services. It is mostly considered as a reliable, cost-effective way to generate leads, that nurture relationships and build customer loyalty.


History of Email Marketing

It has been half-century since email has made things easy for the human beings. From the first email to now there are many things that have changed. Email marketing has become an important tool that is used to change the future ROI of a company, and which will eventually lead to great revenue.

It was Ray Tomlinson who send the first email in 1971. He was a computer Engineer who developed a whole new level of communication between computers known as electric mail.

In 1978 Gary Thuerk created the first campaign ever sending 400 emails. Sales to be estimated at around $13 million for the company.

In 1991 the internet was introduced to the world. It was one of the major breaks through to online communication.

In 2003 the Can-Spam Law was introduced in the US setting the first regulations for commercial mails.

One of the important breakthroughs in email marketing happened in 2009 in the form of Responsive email. After this it was easy for the marketers to transfer their messages from one device to another. This enabled the users to have access and read their emails from anywhere.

In 2012 it was calculated that over 40 % of marketing emails were opened on a mobile device. It was given so much importance to a audience reading a mail on a mobile app. The marketers were forced to think that how their emails were opened on a mobile app.

Now it has become a common idea that companies are using automation systems. It is essential for companies to focus on quality over quantity rather than quantity in their email marketing approach.


What is email marketing ROI?

Return on investment (ROI) is a measure that is used to evaluate the efficiency and profitability of an investment. In this case, it is the measure of the profitability of email marketing.

This includes:

  • How well they performed compared to previous weeks or months.
  • Changes that draw in more revenue
  • Customers’ reactions to changes in the company.

It can help your business to improve over a period of time. Improving their marketing strategies and thereby making more profit for the company. Email marketing ROI counts as any money you spent specifically for the email marketing campaign. These includes advertisement, creating targeted email marketing campaign, collecting email lists, and other important aspects of marketing.


How to calculate email marketing ROI?

ROI is calculated by subtracting the initial value of an investment from the end value of the same investment in order to get a net return, then dividing the net return by the total costs accrued and finally, multiplying this final figure by 100. Here is the formula:

ROI = (Final Value – Initial Value) / 100%

For example, if you bought 100 shares in a company for 20$ each and sold them a year later for $30 each, your ROI on the investment would be 50%.

[(30×100) – (20×100)] / (20×100) x 100 % = 50 %


Email marketing ROI is found by applying this same formula to your company’s email marketing strategy in order to discover the profitability of your efforts.


What are the best practices for a better ROI?

Here are some of the best practices to keep your content relevant, encourage engagement, and drive more conversion for maximizing the Return on investment (ROI) of email marketing:

Improving Return on Investment (ROI) is a multifaceted process that involves several key practices across different areas of a business. Let’s delve into each practice in detail:


1.Define Clear Goals

Begin by setting clear, specific, measurable, achievable, relevant, and time-bound (SMART) goals. For example, instead of aiming to “increase sales,” specify a goal like “increase online sales by 20% in the next quarter.” Clear goals provide direction and help measure success accurately.


2.Understand Your Audience

Understanding your target audience is crucial. Conduct market research to identify their preferences, behaviors, and needs. Tailor your marketing strategies, products, and services to resonate with them, increasing the likelihood of engagement and conversion.


3.Use Data Analytics

Data analytics plays a vital role in improving ROI. Analyze customer data, market trends, and campaign performance to gain insights. Use these insights to make informed decisions, optimize strategies, and allocate resources effectively.


4.Focus on Customer Experience

Providing an exceptional customer experience is key to increasing ROI. Focus on delivering high-quality products/services, excellent customer service, and a seamless experience across all touchpoints. Happy customers are more likely to become repeat buyers and brand advocates.


5.Optimize Marketing Channels

Identify the most effective marketing channels for your target audience. This could include social media, email marketing, SEO, SEM, PPC  advertising, and more. Allocate resources based on the performance of each channel and continuously optimize your strategies for maximum ROI.


6.Invest in Technology

Technology can help streamline processes, improve efficiency, and enhance customer interactions. Consider investing in marketing automation, CRM systems, analytics tools, and other technologies that can help you better understand your audience and improve ROI.


7.Continuous Improvement

Regularly review your strategies, campaigns, and processes to identify areas for improvement. Gather feedback from customers, analyze data, and implement changes to optimize your efforts and increase ROI over time.


8.Budget Allocation

Allocate your budget based on the channels and strategies that offer the highest ROI. Continuously reassess and reallocate funds as needed to ensure that your resources are being used effectively.


9.Collaborate Across Teams

Foster collaboration between marketing, sales, customer service, and other relevant teams. A unified approach can help ensure that everyone is working towards common goals, leading to improved ROI.


10.Stay Updated:

Keep up with industry trends, best practices, and emerging technologies. Staying informed can help you adapt to changing market conditions, stay ahead of the competition, and continue to improve ROI.


Implementing these best practices can help you improve your ROI and achieve better results from your marketing campaign efforts.


Read Also: A Step-by-Step Guide On How to Run Google Ads Campaign



Email marketing is a powerful tool for businesses to achieve maximum ROI in 2024. By following the strategies outlined in this article and staying ahead of the curve, companies can ensure their email campaigns reach their intended recipients and achieve maximum success.

We hope this JobsBuster post will provide you with a better idea of some ideas on email marketing. We covered topics like email marketing, the best practices to maximize ROI etc.

If you have any questions or queries, feel free to post them in the comment section below. Our team will contact you soon.

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